from twitter: @ ties into your facebook, twitter and blog to help give you a virtual mini-game stock value for your soc media influence
When I first heard about the Edmonton based-startup Empire Avenue, I read their splash page and got the impression that it was yet another popularity contest on the web. Then, a couple of days ago, their Twitter guy messaged me, "Hey Margaret! Let me know if you'd like an invite to EmpireAvenue.com. Might be a way to waste away those dayhome days
"
I immediately gave him the benefit of the doubt, assuming the guy was one of those white-collar 20-somethings who know nothing about kids. However, he corrected me saying he works at home with his kid. I'm hoping he has a nanny too? Because neglecting your kid all day while you work, doesn't impress me.However, I gave the guy a chance as I can't expect people to know the education and regulatory hoops I've gone through for my family daycare (aka dayhome.) After all, the process of cold-calling, reaching out to someone you don't know, is one of the weirdest and most awkward aspects of marketing, at least for me. Plus, I still have a soft spot for social media startups after Fashion Mash (yeah, kinda wish I hadn't sold it!). And they are local to #yeg. So I signed up and found it fun to explore the new site and overall a bit addictive.
At least for me, as a reformed WoW addict, I see any online achievement system as mission objectives. Empire Avenue does a good job of giving you lots of achievements early on, so that you feel like you are making progress. But after a couple of days, not enough of my friends are on board for me to interact/compete with and since I'm done with the easily obtainable achievements my interest is dampening.Initially, I thought the Facebook and Twitter integration were going to be neat, but the lack of a tool to add from your list of Twitter followers or your Facebook friends could really hamper this new site. The other issue I have with the implementation of this Twitter and facebook integration is that it kind of creates this double-reading task of content showing up across platforms.
Empire Avenue lets you invite people via email, but the way the invites are metered out seems mystical. When I asked "How often do we get more invites?" The reply was, "You could certainly just ask us
. As of tomorrow you'll be able to earn more invites via achievements!"Because apparently my question didn't indicate my interest for more? Or they just like you to get on your knees and beg?
Strange PR tone indeed, but maybe the guy can only say so much in the 140 characters allotted by twitter. Anyways, more invites showed up on my account quickly, but then I wasn't sure if was from an achievement or if they just gave me more for whining. I understand that its a known marketing hype technique of an invite-only beta to be all elite and exclusive. But that elite and exclusivity attitude on top of the inherent ego-stroking virtual stock market on the site aren't really that appealing to me, but I'll bluster on and see if more people I know join and if I get more out of it.
Okay, now, back to my kids.
[UPDATE: And no I don't have any Empire Avenue invites at the moment. Sorry.]
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